iRide Doing a Winter Season
A guide to doing a winter season
iRide produced this short intro video to help promote its fuller, Guide to Doing a Winter season article and video. iRide is Deepblue’s YouTube channel and travel website. We use these channels to help promote our main travel guides and sites – the iRide YouTube channel, LaPlagne360 website guide and the main iRide website. This short video was produced to help promote the longer season guide video and article on the iRide site.
iRide Doing a Season Guide
The brief: To produce a short advert video for the main Guide to Doing a Winter Season feature and video on the iRide website.
The challenge: While the full How to do a Winter Season video was comprehensive, we were aware its length might put off some users. To get over this, we edited an intro sequence to give a taste of the full edit. This intro was subsequently also used at the start of the full video.
The result: The shorter video helped drive traffic to the long-form version while also driving traffic to the iRide website, bolstering its Search Engine Optimisation (SEO) and increasing the iRide YouTube channel views.
CLIENT:
iRide travel website
TOOLS:
Davinci Resolve
WEBSITE: