The brief: The developers behind iQuit-App wanted to publicise their app to the widest possible audience while also explaining the potential benefits of downloading and using the app.

The challenge: iQuit-App sent regular money-saved and time-since-quit updates to users to let them know the benefits of quitting the habit they wanted to break. This likely would not have been immediately obvious from just the website alone so we produced this video for use on YouTube, the main app site and also in the app stores.

The result: Yet another combined SEO, web and video project campaign that, taken together, drove huge app download figures for the iQuit-App.