The brief: As iRide was a totally new concept, we had to outline the key benefits of the app. Video is proven as the most engaging format online and can be a very useful tool for explaining even the most complex of concepts. Better yet, it provides particularly effective marketing when shared over the usual social channels – YouTube, Facebook, Twitter and Instagram.

The challenge: iRide was a ground-breaking ski and snowboard app produced for iOS and Android, however, if it stood any chance of success, we had to build a user base. Part of this process was promoting the app but we also had to explain the concept and benefits gained from installing.

The result: This short edit helped build interest in the app while also serving to educate users on the main features and advantages for users, helping increase download figures. Click to learn more about the iRide branding campaign.