The brief: Explaining any innovative concept can often be challenging but video is a great way to outline even the most complex of ideas. If done right, video also has the benefit that users can share footage and help spread the word over the main social channels like YouTube, Facebook, Twitter and Instagram.

The challenge: iRide was the most comprehensive ski and snowboard app on the market at the time – however, trying to build a user base relied on educating users about these benefits. This short explainer video did a great job of outlining the app’s key features while also promoting the brand.

The result: The video helped build interest in iRide while also increasing interest in the app and bolstering download figures.