The brief: We were tasked with producing an impactful, immersive short video to help with the promotion of the new ski and snowboard app, iRide. The video was used across the major social channels – YouTube, Facebook, Twitter and Instagram.

The challenge: iRide is an innovative social-focused ski and snowboard app produced for iOS and Android. As a new-to-market product, the major challenge was to build interest in the app, entice potential users and generate downloads.

The result: The short promo video was extensively shared across the major social channels resulting in great install rates from the app stores and providing a great launch platform for the app.