The brief: We understand the power of video and social media for the promotion of new products and services so we produced yet another marketing video for our iRide mobile app. The footage was used on YouTube, Facebook, Twitter and Instagram as well as the Apple and Google Play app stores.

The challenge: At the time, nothing existed on the market that came close to the features of iRide – and still nothing does. However, as with all groundbreaking products, the key was first to inform potential users of the benefits of using the app to encourage installs.

The result: This video was the most successful of all iRide’s marketing and was shared extensively among skiers and snowboarders, increasing our hit rates, social follow numbers and app install figures. Click to learn more about the iRide branding campaign.