The brief: To produce a guide to Turkey’s Palandôken / Erzurum / Ejder3200 ski area – surely the world’s best-value ski resort. The video was also intended to promote the iRide travel website.

The challenge: To compile 360 video footage filmed over four months in Palandôken ski area and the neighbouring city of Erzurum. Deepblue edited the 360 format video into HD clips before producing the final, hour-long edit. We were responsible for every aspect of this production from the filming, editing and music composition to the final output. We also produced three separate shorter cuts for the iRide YouTube channel.

The result: The World’s Best-Value Ski Resort proved a huge success on all social media channels. In particular, the three shorter cuts were shared extensively and helped increase the iRide site’s Search Engine Optimisation (SEO).