The brief: Once we’d outlined the aims of the iRide ski/snowboard app, our developers worked for many months to make the concept real. In the meantime, we figured we should hit the ground running so produced a short teaser video for sharing on YouTube, Facebook, Twitter and Instagram.

The challenge: The concept behind iRide was unlike anything else on the market at the time – and still remains unique. While our developers continued working in the background, we produced a teaser video to help build interest.

The result: While relatively short, this teaser campaign helped build pre-release interest in the iRide app, giving us a considerable advantage when it came time to launch the app. Click to learn more about the iRide branding campaign.