The brief: iRide is an in-house app development project which saw Deepblue producing everything from the logo, website and marketing to the app itself. This short features video was used across the major social channels – YouTube, Facebook, Twitter and Instagram.

The challenge: Launching any product can be challenging however having to educate the market on the benefits of such a ground-breaking app was a key component in promoting the iRide concept. These videos helped build interest in iRide while also tempting potential users to install the app.

The result: As part of a prolonged and comprehensive marketing campaign, we successfully generated interest and built an enthusiastic market for the iRide app across both iOS and Android.